WHAT YOUR TEAM DOES IN MODULE 1
The Customer-Centered Shift
01
Lesson
The Craftsman’s Dilemma: why growers carry the risk while someone else keeps the customer.
02
Tool 1.1 · The Craftsman Scorecard
Each teammate scores the business privately. Then the team sees every score side by side, and where you disagree.
03
Tool 1.2 · Attention vs. Engagement
Run the Storefront Test on every channel: how many people notice you, and how many actually walk in.
04
Tool 1.3 · Customer Visibility
Ten questions every old-school grower could answer by memory. How many can your company answer with data?
05
Blueprint · Section 1
Your answers assemble into the first section of your company’s Marketing Blueprint: a baseline you can beat.
Built for licensed cultivators and the brands that source from them. Your answers are private to your company. We never compare you with other companies.